The corporate was started in 1913 by Mario Prada and his brother Martino[2] as a leathergoods store - Fratelli Prada (English: Prada Brothers) - in Milan, Italy. Initially, the store bought leather-based items and imported English steamer trunks and handbags.
Mario Prada did not consider that girls should have a task in business, and so he prevented feminine members of the family from entering into his company. Paradoxically, Mario's son harbored little interest in the business, so it was his daughter Luisa Prada who took the helm of Prada as his successor, and ran it for nearly twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, finally taking up for her mother in 1978.
Miuccia started making waterproof backpacks out of Pocone. She met Patrizio Bertelli in 1977, an Italian who had begun his own leathergoods business on the age of 17, and he joined the corporate quickly after He suggested Miuccia-and she adopted the advice-on higher decisions for the Prada company. It was his advice to discontinue importing English items and to alter the present baggage styles
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