Phat Farm is a national trend line created by the vision of Russell Simmons, the founder of the trendy day hip-hop motion, Phat Farm, a division of Phat Fashions, is image of men's up to date American culture, mixing the urban aesthetics of the streets and the preppy tradition of the Ivy League.
Since its inception in 1992, Phat Fashions started from a small New York City showroom and is now a multi-million dollar business. Phat Fashions' success is a results of the model's dedication to high quality, innovation in design and assist of the retail commerce by strategic advertising and marketing and advertising. For the buyer, Phat Fashions delivers a universal message that breaks stereotypes and ethnic boundaries, setting the new normal in sportswear and establishes the corporate as the complete American way of life brand.
The style line is an upscale mixture of sporty city fashions with the classic Ivy League preppy style. For example, argyle sweaters are paired with baggy jeans and crisp white sneakers. Phat Farm expanded to include Child Phat, a brand that encompasses women's wear, in addition to eyeglasses, fragrances and children's clothing.
Some Phat Farm articles are political; the damaged flag brand seen on each clothes article besides footwear is touted as an emblem of the state of separation the world is in proper now
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