Hollister CO

All of Abercrombie & Fitch Co.'s spin-off brands have an elaborate pseudo-history (including RUEHL No.925 and Gilly Hicks) to give meaning and feeling to the brand image of the Hollister conceptional character named John M. Hollister.^[9] An adventurous youth, he spent his youth practicing sports in the waters of Maine.^[9] He graduated from Yale University in 1915 at the age of 21.^[9] Not wanting the high-life his father established for him in Manhattan, the young man boarded a succession of steamboats, finally arriving in the Dutch East Indies by 1917.^[9] There, he bought a rubber plantation from the fictitious Gregory Van Gilder, and soon came to know and love Gilder's daughter, Meta.^[9] Afterwards, Hollister sold the land, and with half of the money purchased a 50-foot (15 m) schooner on which he and Meta spent two years sailing the South Pacific Ocean treasuring the diverse cultures. John and Meta harboured in Los Angeles in 1919, and married in the late fall. John M. Hollister, Jr. was born in 1920, and after "discovering California and himself" with his love for the South Pacific in mind John Sr. established Hollister Co. in 1922 in Laguna Beach. The company became purveyors of South Pacific treasures (hand-crafted furniture, jewelry, linens, and artifacts from all the islands). The company changed after John M. Hollister, Jr. took over the business in 1957, bringing surf apparel and equipment into the inventory. Only in fantasy is the company said to be still managed by the Hollisters Abercrombie & Fitch Co. calls the story "a story of passion, youth and love of the sea [carrying] the harmony of romance, beauty, adventure."

The story is not made publicly available but it helps tie in many elements of the brand with what was, in reality, conceived by Abercrombie & Fitch Co. in the 21st century. The Hollister Co. brand is marketed as being established in 1922, and the date is found on the labels and designs of the merchandise. The store is designed to simulate the feeling of being in a surf shop. Furthermore, the story of the character John Jr. being a renowned surfer is on the back of Jake cologne packaging.

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Air Jordan

Air Jordan(s), also known simply as Jordans, are a brand of shoes and athletic apparel produced by Nike originally designed for and endorsed by former professional NBA basketball player Michael Jordan. The Air Jordan line is now sold by the Jordan Brand subsidiary of Nike. Since its first release in 1985, there have been new designs of the shoe released each year, even after Michael Jordan retired from the NBA.

Collectors classify the Air Jordan line by release year and model: Originals (OG), Retros (shoes that have been recreated for sale to the general public), Retro-pluses (Retro +, Air Jordans that are similar to the Original product, with more up-to-date changes), Player Exclusive (PE, Air Jordans that are exclusive to certain athletes in the realm of sports) and Samples. The Jordan Brand also produces a line of Team shoes, separate from the signature line of Air.

Doc Martens

Klaus Märtens was a doctor in the German army during World War II. While on leave in 1945, he injured his ankle while skiing in the Bavarian Alps. He found that his standard-issue army boots were too uncomfortable on his injured foot. While recuperating, he designed improvements to the boots, with soft leather and air-padded soles. When the war ended and some Germans looted valuables from their own cities, Märtens took leather from a cobbler's shop. With that leather he made himself a pair of boots with air-cushioned soles.

Märtens didn't have much luck selling his shoes until he met up with an old university friend, Dr. Herbert Funck, in Munich in 1947. Funck was intrigued by the new shoe design, and the two went into business that year in Seeshaupt, Germany, using discarded rubber from Luftwaffe airfields. The comfortable and durable soles were a big hit with housewives, with 80% of sales in the first decade going to women over the age of 40.

Sales had grown so much by 1952 that they opened a factory in Munich. In 1959, the company had grown large enough that Märtens and Funck looked at marketing the footwear internationally. Almost immediately, British shoe manufacturer R. Griggs Group Ltd. bought patent rights to manufacture the shoes in the United Kingdom. Griggs anglicized the name, slightly re-shaped the heel to make them fit better, added the trademark yellow stitching, and trademarked the soles as AirWair.

 

Rolex

In 1905 Hans Wilsdorf and his brother-in-regulation Alfred Davis founded "Wilsdorf and Davis" in London. Their primary enterprise on the time was importing Hermann Aegler's Swiss movements to England and putting them in high quality watch instances made by Dennison and others. These early wristwatches have been bought to jewellers, who then put their very own names on the dial. The earliest watches from Wilsdorf and Davis were usually hallmarked "W&D" contained in the caseback.

In 1908 Wilsdorf registered the trademark "Rolex" and opened an workplace in La Chaux-de-Fonds, Switzerland. The company title "Rolex" was registered on 15 November 1915. The word was made up, however its origin is obscure. Wilsdorf was said to want his watch model's title to be simply pronounceable in any language. He also thought that the identify "Rolex" was onomatopoeic, sounding like a watch being wound. It was also quick sufficient to fit on the face of a watch. One story, never confirmed by Wilsdorf, is that the title came from the French phrase horlogerie exquise, which means "exquisite clockwork".[9] The guide The Best of Time: Rolex Wristwatches: An Unauthorized Historical past by Jeffrey P. Hess and James Dowling says that the title was simply made up.

In 1914 Kew Observatory awarded a Rolex watch a Class A precision certificates, a distinction which was normally awarded completely to marine chronometers.

In 1919 Wilsdorf moved the company to Geneva, Switzerland the place it was established because the Rolex Watch Company. Its title was later changed to Montres Rolex, SA and eventually Rolex, SA.[8] The company moved out of the United Kingdom as a result of taxes and export duties on the silver and gold used for the watch instances had been driving prices too high.

Upon the demise of his spouse in 1944, Wilsdorf established the Hans Wilsdorf Foundation through which he left all of his Rolex shares, ensuring that among the company's income would go to charity. The corporate continues to be owned by a private trust and shares are usually not traded on any inventory exchange.

In December 2008 the abrupt departure of Chief Government Patrick Heiniger, for “personal reasons”, was adopted by a denial by the company that it had lost SwFr1 billion (approx £574 million, $900 million) invested with Bernard Madoff, the American asset supervisor who pleaded guilty to an approximately £30 billion worldwide Ponzi scheme fraud

 

 

Prada

 

The corporate was started in 1913 by Mario Prada and his brother Martino[2] as a leathergoods store - Fratelli Prada (English: Prada Brothers) - in Milan, Italy. Initially, the store bought leather-based items and imported English steamer trunks and handbags.
Mario Prada did not consider that girls should have a task in business, and so he prevented feminine members of the family from entering into his company. Paradoxically, Mario's son harbored little interest in the business, so it was his daughter Luisa Prada who took the helm of Prada as his successor, and ran it for nearly twenty years. Her own daughter, Miuccia Prada, joined the company in 1970, finally taking up for her mother in 1978.

Miuccia started making waterproof backpacks out of Pocone. She met Patrizio Bertelli in 1977, an Italian who had begun his own leathergoods business on the age of 17, and he joined the corporate quickly after He suggested Miuccia-and she adopted the advice-on higher decisions for the Prada company. It was his advice to discontinue importing English items and to alter the present baggage styles